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| 3G-News
Bulletin: Playboy Will be Using 3G! |
Important late-breaking 3G News
|
US: Playboy Enterprises has announced a global content deal signed
to give 3 exclusive, multiyear rights to provide Playboy's
print, online and broadcast libraries to wireless
customers in markets operated by Hutchison's 3G Companies.
The U.K. service, which in May 2003 represents the
first market PEI will serve.
Inset
is Christie Hefner, Chairman and Chief Executive Officer
of Playboy, who is quoted below.
Playboy
will be available as part of 3G's service from a wide
range of music, news, sports and entertainment content.
Customers in the 3 markets where Playboy content will
be offered have the option to access both still photos
and video clips from Playboy's archives, which include
more than 12 million photos and 2,000 hours of video
programming. The actual content offered may differ
from market to market depending on local regulations
and conditions, as well as consumer preference.
Click-Above
& Learn how to get » Unlimited Music Downloads
» Unlimited DVD Quality Movies » Top Video games Downloads
» Download CD & DVD Covers » Burn your own music CD's
» Tutorials and Help files » Download Lyrics » Prevent
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Protection » 100% Legal Software » Help if needed.
Christian
Salbaing, Managing Director for European Telecommunications
at Hutchison 3G Europe, said, "The growth of
next generation wireless services will be driven by
the availability of a wide variety of premium content
and by consumer demand. 3 has been partnering with
market-leading content providers worldwide and the
Playboy brand is recognized globally. We are very
pleased to be partnering with Playboy in this segment
of the market."
Christie
Hefner, Chairman and CEO of Playboy Enterprises, Inc.,
said: "Playboy has always been committed to making
its content available through the use of emerging
technologies and new platforms. We believe that 3G
is the first mobile platform that truly provides a
rich multimedia experience for the user. 3's technology
and extensive global network make them the ideal global
partner for Playboy and we are very pleased to have
the chance to work with them. We are confident their
technological expertise will combine with our entertainment
assets to create a compelling consumer experience."
About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international
multimedia communications entertainment company that
publishes editions of Playboy magazine around the
world; operates Playboy and Spice television networks
and distributes programming via home video and DVD
globally; licenses the Playboy and Spice trademarks
internationally for a range of consumer products and
services; and operates Playboy.com, a leading men's
lifestyle and entertainment Website.
Coming Soon: Reviews of the New 3G Network Phones...
|
3-G: What will 3G & ultra high-speed
3g mobile downloads mean to you?
The term '3G' has been talked about a lot, but what will
you actually end up buying and using? Will it be primarily
beneficial with high-speed music, video and data, or will
it also be popular with other firms, such as Realtors and
flat fee multiple listing
service properties data & financial markets data,
such as money-markets and financial market high-speed price
data for brokers and end-users too?
With third-generation 3G network
still a while away, 3G Device manufacturers are
slowly announcing plans for the high speed devices they're
planning to ride the 3-G wave with. The big 3 3G firms: Nokia,
Motorola and Ericsson, have been active in whetting our appetites
with concept units, even if they'll probably be more expensive
than the phones we use today.
So what will we be getting for our money? Consensus suggests
a similar array of designs and concepts to today's mobiles
-- there will be the fun lifestyle devices including games,
phone, ringtones, cell phone ringtones, voice, 3G music,
3g videos, data and more, even giving
real estate agents and brokers the ability to download at
blazing speed MLS Listings for property buyers, 3G will offer
a typical array of money making opportunities, while other
3G services will provide more benefits than today's personal
digital assistants (PDAs).
3G Network Devices will fall into four categories. "The
simplest 3G phones will be used mainly for talking and will
store all their information on the network, while the second
type of mobile device will support video-streaming, and will
provide the user with news and web content," explains
Mark Squires, Nokia business manager.
"More sophisticated models will be information centers
which let users download information from the Internet (3G
downloads) and also store data on the device. Top-end devices
are likely to still contain a keyboard, which might be wireless
and mobile/detachable, and will offer all the features of
today's high-end Personal Digital Assistants (PDA's). The
more sophisticated 3 G devices will contain memory and run
either Symbian System or another capable operating system.
Even though they will be far more powerful than today's GSM
phones, UMTS devices are also likely to be smaller, according
to Ben Richardson, online media manager at Orange. "Peripherals
such as IBM's miniature hard drive are already available to
make very small phones, so 3G phones will be smaller and lighter.
However, because a small screen isn't very useful we might
find that devices fold up or roll up."
Tim Sheedy, telecommunications analyst at IDC, thinks that
users will carry several Bluetooth gadgets wirelessly linked
to a single 3G transmitter. "You might have one 3G device
attached to your belt or tie, which would transmit information
to your Bluetooth headphones and Walkman."
And while all units will include calendar, email and messaging,
the function most people are looking forward to is video,
data and music streaming. This will be supported by those
devices able to operate at speeds between 384Kbps and 2Mbps.
Richardson believes voice recognition will have come of age
by the time 3G arrives, negating the need for keyboards on
units that double up as a PDA. "All of a user's data
could be stored on the network, and would be accessed by voice
command. "Without a keyboard, the more simple devices
could be very small indeed," he says.
Dominic Stowbridge, director of Motorola's application development
network agrees: "With a voice browser, you'll talk to
the Internet and the Internet will talk back. This is theoretically
possible today, but with 3G we'll see many technologies developing
to make use of the new potential."
As with today's phones, messaging will be a killer application.
Rather than just allowing messages of 160 characters, 3G users
could attach a photo picture to create an email postcard,
Realtors and flat fee listing realty firms may 3G download
home for sale photos from the real estate multiple listing
service for sellers & buyers to view using 3G Video. High-end
electronic and computer devices will allow 3g video-conferencing
and could even employ a small digital video camera. Users
will have information constantly beamed to their phones, which
could include the latest news and sports action. Rather than
simply being told that a goal has been scored, a fan could
watch an action replay within seconds. High-Speed personalized
news, real estate home listings and stocks/commodities trading
market data (especially for those short-term daytrading the
financial markets) will also be popular.
3G phones, ringtones and mobile 3G download
devices will also be constantly monitored by the network so
operators will roughly know a user's general location, enabling
location-based services. This could help locate a restaurant,
for example, or the closest cab company.
Stowbridge believes 3G phones will even have features we
haven't considered yet. "People could buy smelly phones,
which could attach a scent to an email." This would be
a benefit for e-commerce, as well as for personal communications.
Despite the current shortcomings of WAP, companies are confident
that users will be impressed with what mobile 3G offers, including
"3G downloads" and 3G ringtones - Peter Bodor, PR manager
at Ericsson, argues the failure of WAP is down to the mismanagement
of 3G public expectations, but doesn't see a problem moving
forward with 3-G.
"WAP's disappointment was caused by industry failure
to manage expectations, and the main problem was its slowness.
This is not expected to be a problem with 3G. The 3G Internet
experience will be as good as surfing from home, with the
added benefit of location-based services making the experience
more personal."
Stowbridge believes the design of 3G phones will be an important
factor in their popularity with users. "Mobiles have
gone from being a business tool where appearance didn't matter,
to a lifestyle choice, and music downlaod tool, where looks
are important. It's crucial that users are able to personalize
the look, the style and the Internet experience of their 3G
device. The service provider who offers this will win!"
Despite the vast amount of money invested in 3G licences,
Stowbridge doesn't believe users will be charged much more
for 3G upload and 3G downlaod experience." People won't
be prepared to pay too much more. Manufacturers will have
to squeeze their margins and networks offer large subsidies,
so as to ensure an attractive price", since obviously
money matters big-time with consumers!
Because the phones will always be connected, users can expect
to be charged for the amount of data they receive and Sheedy
is not convinced 3G will cost the same as GSM.
"Early handsets will come at a premium, but then I expect
they'll drop to a level similar to the cost of GSM models
in the last year. The market is likely to be segmented, with
voice-centric devices available on 'pay-as-you-go' deals.
Regular users will probably pay a fixed charge for services,
such as $3 per month for traffic reports, $15 per month for
video-conferencing, or $45 per month for full, unlimited access
and services."
Bodor believes 3G opens up new business models. "Users
might choose a service from MTV which would be heavily ad-driven.
Perhaps loyalty points collected from a certain gas station
could be used to get free traffic reports," he suggested.
It seems likely 3rd generation 3G phones be available
sometime in 2002 to coincide with the completion of the UMTS
networks. However, technologies like GPRS and Edge, due out
soon, will provide greater bandwidth. The roll-out of third-generation
networks will be a long progression over time. The next technology
known as 3.5G, 4G and possible 4G downloads are many years
in the future, well after 3G and 3G downloads are firmly entrenched
worldwide. 3G downloads for financial trading market data
for both brokers and traders, real estate information, voice
music data video phones could be out before the networks are
operational, with early applications running through Global
Positioning GPRS...This 3-G Article was written by G. Wearden
and reprinted with permission & copyright by ZDNet.
Please remember those who make a contribution ($5 or more)
will get on our user priority list to be notified first about
new download availability including ringtone downloads so
you will be soon among the first to start your free downloading!
We will be adding these new capabilities under these free
download categories soon, for 3G downlaod & ringtones
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I go to download music and ringtone downloads? |